Product Manager Jobs at Attentive

Attentive PM interview guide

Attentive runs a Meta-style PM loop: 5 to 6 stages over about 3 to 6 weeks (recruiter screen, hiring manager, a product sense round, a product execution/analytics round, behavioral, and a final leadership or CPO conversation), and for some teams a take-home plus a recommendations-and-insights presentation deck. The one thing that defines it: structured case interviews on product sense and execution applied to Attentive's SMS and email marketing domain, judged on how you frame ambiguous problems and tie solutions to business outcomes.

The interview process

1. Recruiter screen (30 min). Phone call on your background, motivation, and fit with the role and level. The recruiter checks high-level alignment and relevant experience, especially with SMS, email, or marketing/martech products.
2. Hiring manager interview (45 to 60 min). Deep dive into your resume and most impactful projects, often anchored on a 0 to 1 product you shipped. They probe how you work with engineers and cross-functional partners.
3. Product sense round (45 to 60 min). A design or product case in Attentive's domain (for example, an SMS marketing tool for small businesses). They evaluate how you segment users, identify the right problem, and design a solution that ladders up to business goals.
4. Product execution and analytics round (45 to 60 min). A metrics-driven case: pick launch metrics or a north star, diagnose a funnel drop-off or metric anomaly, and reason through trade-offs. They watch for structured, data-backed thinking.
5. Behavioral round (45 min). Situational questions on conflict, failed launches, and go-to-market work with multiple stakeholders. They look for collaboration, ownership, and clear judgment under ambiguity.
6. Take-home or GTM case plus presentation (varies by team/level). Some loops include a take-home assignment or GTM case, then a presentation deck of recommendations and insights delivered to the panel. They assess prioritization, narrative, and how you defend a recommendation.
7. Final leadership / skip-level or CPO interview (45 min). A conversation with a senior product leader, sometimes the CPO, on strategy, scope, and culture fit. This round weighs seniority signal and how you think about the business, not just the feature.
8. What they're really testing. Three signals carry the most weight: product sense applied to Attentive's SMS and email marketing domain (segment users, frame the right problem); execution rigor (choosing the right metrics and reasoning through trade-offs with data); and cross-functional collaboration, shown through how you work with engineers and run go-to-market with many stakeholders.

Likely PM interview questions

1. Tell me about a 0 to 1 product you shipped, and describe the most impactful part of it.Behavioral
2. Tell me how you like to work with engineers.Behavioral
3. Describe a time you disagreed with an engineering manager on a technical approach. How did you resolve it?Behavioral